Mission : Providing high quality widgets to the beer industry
Primary Objective : To keep the company profitable and healthy
Secondary Objectives (supporting the primary objective) :
1) To reduce the running costs of the company.
2.) To achieve management system certification so that we are able to tender on larger contracts.
Target (for aim 1.): 8% increase in profits year on year
Goal (for aim 2.): System Certification achieved before year end.
Secondary Objectives, Targets and Goals should all contribute to achieving the primary objective . You can be close to your target , but close to a goal has the same effect as being a mile away.