In 1556, the government of Venice first published the monthly Notizie scritte , which cost one gazetta .  These avvisi were handwritten newsletters and used to convey political, military, and economic news quickly and efficiently to Italian cities (1500–1700)—sharing some characteristics of newspapers though usually not considered true newspapers.  Avvisi were sold by subscription under the auspices of military, religious, and banking authorities. Sponsorship flavored the contents of each series, which were circulated under many different names. Subscribers included clerics, diplomatic staff, and noble families. By the last quarter of the seventeenth century avvisi long passages from were finding their way into published monthlies such as the Mercure de France and, in northern Italy, Pallade veneta .