In addition, embrace the circular economy model yourself, where the concept of waste is designed out of the system. As entrepreneurs, we are passionate by nature. We are not just creating a business for the sake of it, but generally we are looking for ways to make a difference. In an era where purpose-driven consumption is prevalent, the circular economy is something we all need to consider as we create our innovative ideas into products to sell. Design for recyclability takes into account the entire product lifecycle (including ease of reuse, repair and recycling), finding more efficient materials and means (including use of renewable resources) and looking at new business models that transform processes and relationships.
Currently, Gupta has been focusing on India's smaller communities. The first of the corporations was set up in Osmanabad, situated in southern Maharashtra and with a population of million (small by Indian standards). The process has been a bit bumpy, with challenges arising, and support from municipal governments wavering. But, Gupta, the son of Indian-Americans, is familiar with the byzantine bureaucracy involved in starting a business in India, he says, and it's not going to deter him from finding supportive local governments who want to pioneer this approach. In addition, he has board support from some of the most noted luminaries of social enterprise, including Harish Hande of SELCO, the renowned Indian solar social enterprise, Pamela Hartigan, Executive Director of the Skoll Centre at Oxford’s Said Business School, and Geoff Davis, former CEO of microfinance accelerator Unitus.