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Once you have a designated pillar page, update the links in the related content pages you’ve identified to form a “cluster” around the pillar page. Every post in the cluster set needs to be linked to at least once with the same anchor text (the part that is hyperlinked) so that a search engine knows it’s part of a topic cluster. Over time, monitor the pillar page's ranking within search engines. When your ranking stabilizes and you’ve grown your authority on the topic, you can take the chain of clusters further by linking out to a related topic. A natural follow up cluster to the “content marketing” topic could be the next step in the content marketing process, such as how to create content that converts.
The short paper must include a cover page with your name, course number and course title, instructor’s name, and date. You must also include a Thesis Statement , Works Cited Page and an Annotated Bibliography at the end of your paper. While composing your paper, use proper English. Do not use abbreviations, contractions, passive voice, or first/ second person (I, you, we, our, etc). Before submitting your paper, check your grammar and use spell check. Remember, the way you talk is not the way you write a paper. Please label your paper as follows: lastnamefirstnameHIST101ShortPaper.